5 Best Logos - 3200 HW

This is a list of logos that I personally enjoy and admire for various reasons.

1 > Netflix

I love how so much is communicated in this simple design of the name of the company. Everything from the font, to the black emboss effect to the subtle arc at the bottom of the word to the colors and the rectangular background box. It quietly exudes the feeling of the movies. It reminds me of a modern rendition of old movie theater visuals but yet so clear and so simple.

2 > Coca-Cola Bottle Logo

More so than just the clean up to date representation of this variation of cokes logo, I love how usable it is in the application of various advertisements and motion graphics. The two flat colors are so well done and recognizable and somehow they have found a way to make a person desire a drink with only two colors. No ice, or water pigments, no gradients, just flat simple iconic shapes of the bottle and the inclusion of bubbles.

3 > Firefox/Thunderbird

I love how these two logos compliment each other in the use of these elemental animals that interact with the image of the globe and an envelope. They are well rendered and work great as computer icons. They both are round and clearly display what this service and software does. Thunderbird sends mail in the air to locations and protects them...fast. Firefox travels the world to retrieve information for you...fast. They way they both absorb and dominate their subject matter visually was just well done.

4 > World Wildlife Fund

A very popular logo. Two colors, sometimes just one. Flat yet implied dimension. Very minimal but still a very well rendered panda. The font width matches the panda width. Somehow the panda is a great representation of animals, still made to be cute even though minimal which makes people empathetic for the cause and it is an endangered species that is a good example of why this fund is necessary. Genius. A lot of valuable information in a very simple form.

5 > Lupe Fiasco's Logo

I might be biased with this one because this is the logo of my favorite rapper. However it is still a very good one. He is an american Muslim so he has his named written in English in a font that looks like it is Arabic. At first glance one assumes they cant read it but after further inspection it is obviously "Lupe Fiasco". I love the way the circular border is included in the font design. It also has a hip hop feel because it is reminiscent of graffiti. Being a big fan, I think this logo represents him, his trade as a rapper and his content in a clever aesthetically pleasing way.

Bonus > 1996 Olympic Logo

I like how the flame is designed to incorporate the stars and various colors and how the rings and type create the column of the torch. Very good turn out for such a simple vertical assemble of the elements.

I am obviously a fan of logos that communicate in a clever and simple way, a great deal of information about the company or organisation it represents. I like them to subtly show the soul of the content it represents. 

- Kwame Amuleru