Just a quick exploration of how I would brand these two canidates. I made Mitt Romney's logo conservative but still rounded, so it is inviting. I wanted it to show movement since we have felt stuck as a nation so Mitt will get the money moving. Hence the shooting golden star.
For Obama, his name is special enough to not include Barrack in the logo. I wanted his to be heavier and sharper than in the past to show that this time around he will be more of a presence and more decisive. I continued his O motif since it was so well done before and people already identify with it. I wanted it to show that the sun of new hope is still rising. Hence the tagline, "keep hope alive".
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