I did some research on all the comic book stores and anime stores I could find online in the Atlanta area and got a decent overview of what is offered and what customers want.
- Most offer online sale
-Most offer subscription services for comic books that come out regularly
-Most comic book stores sell a small selection of trading card games and figurines
-Most slightly cater to the manga and anime industries
-Most use comic book like visuals for their limited branding
-Most have undeveloped branding
-All that I know of are "mom and pop" businesses not having more than 3 locations tops.
-Prices vary
-Most cater to a comic book lover target audience. Male, between 15 to 40
What customers tend to want:
-Large collection of series and graphic novels
-Related merchandise such as appearal
-Large collection of back issues for collecters
-Well informed employees for comic book ratings, advice and help finding certain issues
-A place to play their board and trading card games (tournaments, etc.)
-A well organized, easy to navigate, pleasant store with almost library precision
-Friendly environment, positive customer service
-The ability to read in store
-Always a plus to have a broad collection of merchandise. Patrons tend to be impressed by the diversity and amount
-Events prove to be pleasing so that patrons have something else to do besides simply picking up the next issue of the comic book they are following
-Free issues to to sample stories or franchises they are not familiar with
-A sense of comradery, unity and belonging with those that share the hobby.
-Kwame Amuleru
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